Idaho Meth Project
Givin’ Meth the Boot
On January 7, 2008, Governor C.L. “Butch” and First Lady Lori Otter announced the official launch of the Idaho Meth Project. Recognizing the pervasive problem of Meth in Idaho, the Governor and First Lady adopted a proactive approach to ensure that Idaho youth truly understand the dangers of this horrific drug. Mountain View Hospital has been a proud sponsor of the project since its inception and has donated over $100,000 in funds and manpower each year.
The Idaho Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging, public policy, and community outreach. Central to the integrated, research-based campaign is MethProject.org, a definitive source for information about Meth for teens. MethProject.org is supported by hard-hitting television, radio, print, online, mobile, and social media campaigns that communicate the risks of Meth use.
The Meth Project has been credited with significant declines in meth use and was named the 3rd most effective philanthropy in the world. Since the project’s launch, teen meth use has declined 52% in Idaho. This significant decrease clearly demonstrates that Idaho’s integrated approach to addressing the state’s methamphetamine problem is having an impact. As a result of the efforts of law enforcement, drug courts, treatment and prevention efforts like the Idaho Meth Project, we see a reduction in Meth use among Idaho’s youth.